Demetres Summer Menu 2024
Illustration/Menu Design
Cover and Spot illustrations for the summer dessert menu
Conception
Demetres is a Canadian dessert restaurant that's been serving artisan creations for over 30 years. With a brand new menu every season it gives them an opportunity to work with local artists.
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For this project I wanted to capture the feeling of summer and being transported to a sunny beach with dessert in hand.
Early sketches exploring different themes and environments
These colour roughs helped explore aesthetic and overall feelings.
The Cover
The cover design is inspired by art deco travel posters and combining that with bold graphic shapes to bring a modern touch. The sun hat incorporates Demetres' original waffle cone pattern as well as featuring their strawberry sundae as a focal point.
The Spots
Spot illustrations showcasing some of the variety on the Demetres summer menu
Titles
Menu titles showcasing each category with subtle shapes